The possibilities and channels for B2B marketing are almost endless. Effective marketing sets the right priorities to ensure you achieve your goals – measurably. As an effectiveness coach for B2B marketing, I help you do just that.
More leads. More sales. More customers.
Personal customer relationships will remain important for B2B companies, but these relationships are now cultivated on a variety of channels, and often first occur in the digital world. Therefore, as a B2B company, you should make good use of the full repertoire of digital marketing and sales tools and meet your customers wherever they are looking for information, products or services, such as online marketplaces, blogs, podcasts, social networks and your website.
But how can you achieve optimal engagement with your target audiences with limited resources?
- How do you define marketing goals so that they are ambitious and achievable?
- How do you generate more leads for sales?
- How can you increase the effectiveness of campaigns?
- Where can marketing tools make your work easier?
- How do you increase transparency for the success of your activities?
If these challenges sound familiar to you, please get in touch!
- Market and competition analysis, target group segmentation
- Inbound marketing, lead generation, lead management, lead scoring
- Content marketing strategy, content planning and customer journeys
- Development of D/A/CH marketing and market entry support
- Marketing performance management and development of KPI systems
- Optimization and digitalization of marketing and sales processes
- Requirements for IT structures for end-to-end customer processes
- Collecting and evaluation of internal and external project requirements
- Steering of various stakeholders in the project and mediation between stakeholder interests
The first thing you get from me is a clean inventory of your current situation and recommendations for action based on my findings.
The next step is developing a strategy and a road map for implementation. We will also talk about how you can define and measure the success of your project. And if you want, I will be happy to assist you with implementing the defined activities.
Bei mir bekommen Sie zunächst eine saubere Bestandsaufnahme und daraus abgeleitete Handlungsempfehlungen. Im nächsten Schritt folgen darauf eine Strategie und eine Roadmap für die Umsetzung. Außerdem sprechen wir über Erfolgsfaktoren und Sie den Erfolg Ihres Projektes messen können. Und wenn Sie wollen, begleite ich Sie gern auch bei der Umsetzung der definierten Maßnahmen.
- Lead Management
- Field Marketing
- Go-to-market strategy
- Redefinition of marketing processes
- Introduction BI cockpits
Consulting project to implement a systematic lead management in medical technology sector
Preparation of the implementation of systematic lead management in a medical technology company that was previously strongly driven by field sales. This included analysis of the specific business model and the resulting requirements, definition of processes for marketing and sales, definition of the required roles including role descriptions, requirements for the technical implementation as well as for campaign planning and implementation and definition of critical success factors to monitor the success of the project.
Field marketing for a PIM software vendor and set-up marketing for the DACH region
Set-up of targeted marketing activities for the DACH region, marketing planning, selection of strategic media partners and events, lead generation, localization of activities, expansion of content offering, development of new local formats to support pipeline development, close cooperation with the sales team, set-up of local processes to prepare for a permanent marketing position.
Go-to-market strategy for a medium-sized software provider
Market analysis of automotive aftermarket as a new target audience for a specially developed industry solution, telephone interviews with selected target group contacts, development of the go-to-market strategy including buyer persona, customer journeys for various buyer personas, verification of the market approach strategy in interviews with pilot customers, content planning for initial campaigns, support for content creation
Redefinition of marketing processes and implementation of a marketing automation system
As part of the digitization strategy: development of integrated and globally standardized processes for marketing and sales, in particular marketing and campaign planning, lead management, marketing and sales alignment; derivation of roles and responsibilities, synchronization of the project with the parallel CRM implementation, identification of dependencies and creation of integrated processes, preparation of the international roll-out and related consulting during the global implementation.
Implementation of a BI cockpit to control marketing performance
Analysis and optimization of marketing processes, definition of relevant key figures, briefing and support of systemic adjustments (CRM system), definition of requirements for the BI cockpit for key figure-based monitoring of marketing performance, establishment of escalation mechanisms, introduction of the cockpit, onboarding of employees and active support during the implementation of new processes, supporting the business teams in analyzing the data and making recommendations for improvement.
My clients are B2B-focused businesses, which are often medium-sized companies working in the technology sector. Whether they are exporting abroad from Germany or using marketing to drive entry into the German-speaking market, they need a cleanly orchestrated marketing approach that is geared to customer needs.
Turning hidden champions into visible heroes.
As a medium-sized company, you offer excellent products. You are innovative and consistently deliver deliver new solutions to your long-standing customers. But markets are changing rapidly today, new suppliers and potential customers are looking for new partners or suppliers – and discovering them online. Without a well-orchestrated online presence on the right channels, with relevant content and attractive information for those in the early stages in the buying process, as well as quick interaction options for those who are ready to buy, your customers will increasingly turn to the competition.
Do you have answers to the following questions?
- How do you ensure that new customers find you – while also making sure you don’t fall off the radar with existing customers?
- Do your processes work in the background, and do you have a 360° view of your customers?
- Can you measure the success of your campaigns at any time and make adjustments when things don’t go according to plan?
- And what measures can help you achieve the greatest improvements?
You have already experimented and learned, improvised and improved a lot. The marketing team has grown quickly, working in an increasingly specialized way. Now it’s time to define clear processes to maintain your strong position and ensure consistent quality standards. But how should you organize your work in a meaningful way to keep pace with growth?
These issues are important to consider:
- Is your end-to-end digital marketing and sales strategy established?
- Is your go-to-market concept in place and being properly executed?
- Have your buyer personas and customer journeys been defined and are they being used?
- Has systematic lead management been introduced and is it running successfully?
- Are inbound or content marketing an integral part of the campaigns?
Previous clients: Accretech, Actico, Bissantz, Dräger, Giesecke & Devrient, GWS, Harting, Haufe, IBM, infinigate, inriver, Komet, Oracle, Quinyx, Random House, SAP, Salesforce, TechData, Telefónica, Testo, thinkstep, ThoughtSpot, T-Systems MMS, Workday, Vodafone Kabel Deutschland, von Rundstedt, WAREMA
My name is Damaris Schröder and I like to bring people and information together so that something new can emerge and grow. That´s also why I have chosen “connect2grow” as the name for my business.
For over 20 years, I have enabled companies to get in touch with the right customers, generate new leads and also develop them successfully within the company until the relationship bears fruit and contributes to business success. In doing so, I have worked in software companies, in an agency as well as in consulting and have been self-employed since 2018.
Important starting points for me are the consistent focus on the customer, the meaningful connection of all available data and an optimally functioning collaboration between all employees – supported by smart marketing software and an agile way of working.
Growth also occupies me in another context: Together with some neighbors, I manage a vegetable garden where we sow, plant and harvest together. In the process, not only the plants and fruits grow, but also relationships, personal knowledge and well-being.
And what fruits would you like to harvest?
Give me a call or send me an email.
I look forward to exchanging ideas with you!
